.In todays seminar, I did a presentation about Stella McCartney's new clothing range for children. After a previous collaboration with .Gap Kids. Stella McCartney is now launching her own collection for the brand in November, following the likes of .Burberry.D&G.and.Dior. who have also expanded into this market. The British designer who is pregnant with her fourth child, is designing the line on a more personal level.
.The designs draw on the designers signature style, clean cuts, subtle tones and with modern aesthetics. Intrestingly the pieces are named after children's first names for example, 'Ingrid Floral print dress dress' and 'The Sam wool and cashmere blend pea coat'. Stella McCartney has also included eco-friendly pieces for example, 'The Organice Onesies'. Items will be sold through a dedicated websites with express shipping to 200 countries. The collection will be stocked at Stella McCartney stores in .London.NY.LA.Paris.HongKong.and.Tokyo.
No comments:
Post a Comment