.FRED PERRY. PERFUME.

 .A new product idea for Fred Perry that I have created is a new perfume. 

.The brand has not released a new perfume since the 1970s.

.Looking and comparing perfume bottles by the brands competitors such as;

 Lacoste, Ralph Lauren and Tommy Hilfiger, 

I began sketching a perfume bottle that I thought would be suitable for Fred Perry.

.I kept the bottle design simple and classic and used the Fred Perry Laurel to imprint on the front.

.I then edited my design on photoshop.

.The design will be included in my Brand Presentation task that i am completing with a group of people on my course this November.