.January.

. I have started the new year creating a marketing report, the task being to think of a new product range for a brand of your own choice. I chose the well established and popular high street brand River Island, opening a beauty product range of makeup and makeup accessories. Studying the marketing mix of Promotion, Price, Product and Placement, I have produced a convincing and thoughtful report on how the new product range would be launched and sold. I thoroughly enjoyed the project and found that I wanted to write a lot more than the word count would let me! Here below are three mood boards that I created to go alongside the report...

Consumer Profile